The actual title of the magazine is on the contents page to keep reminding the audience of the magazine they are reading, also the font saying ‘THIS WEEK’ is like the title font, again reminding you that it’s an NME magazine. They also just within the title sequence stuck to the conventional red black and white which the reader can see straight away before looking into detail. The contents page as a band index which links into the musical genre of the magazine and gives the readers an insight into what acts are featured in the magazine and what to expect throughout the magazine. The contents page is image dominated but framed with a block effect. The main image is of 2 men playing at a gig, the image doesn't look prepared for like a photo shoot, this suggests that there may be behind the scenes/backstage access inside the magazine. Also showing that the artists look their best when they are doing concerts, there may also be concert information inside the magazine. The main cover lines are used to categories different articles and make it easier for the audience to understand quickly the layout of the contents page and where the relevant information for them is placed. At the bottom of the of the page advertising is used to appeal to the readers/audience as they may want to purchase the magazine again knowing there may be a chance to win/get free stuff. Also the colours for the advertising don’t go unnoticed as they are the brightest on the contents page in order to purposely catch the reader’s eye first to lure them in to buying the magazine. 
From this analysis I will use the conventional colour scheme that every rock magazine seems to have, red black and white. I also will have an image dominated contents page and have the blocky text to frame, as it looks very effective and structured. Advertising for free stuff or being able to win something is a convention I will use to persuade readers to purchase my magazine and also have them designed in a bright yellow colour in order for them to stand out and get the buyers attention fast. Hinting on images what the content in the magazine is a good feature to have as it will endure the readers in to find out if there’s any upcoming gigs or the rest of the cover story.