Double Page Spread Analysis

The main image is a mid-shot taken at an eye level angle. The mid shot is successful in presenting a clear image of his body language and appearance to the audience when he’s doing the thing he loves the most and is known for, playing at a gig. Having the image at eye level makes the artist look natural and on the same level as the readers/audience. Having the image black and white makes it neutral and appeals to both genders, covering all of the target demographic. The backgrouding of the image is black and gets lighter towards the artist making him stand out, and also the background of the image is blurred out so your focus is all on the artist. The only prop the artist has is a microphone and stand clearly showing that he is at a gig and this isn't a set up photo-shoot. As My Chemical Romance is a band and the main image is of one member, this tells the audience straight away who the lead singer and highest profiled member of the band is. Although there are other anchor images below and to the right of the main image showing the other members of the band, they are much smaller which emphasises the position of the main image and helps frame. Kerrang have kept in with the stereotypical colour scheme of red black and white for a rock magazine throughout the whole double page spread, straight away the audience will know what genre of music to expect and what content from previous rock magazines just by this theme. Also having these colours doesn’t make the magazine gender bias, it keeps in with the target audience of males and females between the ages of 16-28. Having the layout of the double page spread as image dominant will appeal to the younger audience because stereotypically they prefer to see more images and less writing, and the layout is also busy due to the montage of images along the bottom also appealing to the younger audience. The slanty title gives off a cool ‘I don’t care’ attitude that Kerrang is known for, keeping the reputation up throughout the magazine which the audience/readers would expect. There is an adequate amount of text which is further emphasises the target demographic being younger, and next to the text is information about the latest music/news which is what the audience want to head about most, having this key NEW information next to the article text will lead their eyes towards the article after.
From this analysis I have my main image suitable and the body language giving off a message for my audience, I want the main image to be eye level like so for the audience to feel on the same level and make the interview seems more personal. As my target audience are the younger generation (15-28) I also will keep my article to the minimum and have an image dominant double page spread so it’s more appealing. I want my magazine to come across with the same attitude as Kerrang, I will do this by keeping up with the red black and white colour scheme throughout the magazine and having slanty titles, therefore as my audience will recognise these conventions they will understand the message. I will have the main image appropriate to show the audience/readers clearly who the lead singer is of the band, as I’ve seen this is a common convention throughout magazines of the rock genre, therefore my audience will understand.