Friday, 21 March 2014

As there is only one image on the hole of the double page spread this stands out, the image is a mid-shot and looks very natural, this is effective as it gives off a personal feel straight away. The quote is in very large text which is from a section of the article, as the quote is a question it makes the audience feel obliged to answer, giving also a personal feel as if the artist is talking directly to the audience. It also gives the audience an indication of the artist’s personality before even reading the article to hopefully lure them in straight away. On this double page spread they have used the colour scheme of pink black and white, this may be to capture the female audience more to this article and make the whole double page spread stand out from the rest of the magazine to get the attention of all the readers. The article length is average, attracting to the younger audience as they stereotypically like to seem more and read less, on this double page spread there is an equal balance between image and text. The lights around the framing give off a personal ‘dressing room’ feel to the article, as though it’s a conversation in the artist’s dressing room, not a sit down prepared conversation, therefore the audience can connect on another level. Also the artist in the main image has tattoos on his arms symbolising the unorthodox style of the article quote and the laid back feel of the article, but also having that hint of Kerrang attitude hidden within.
I will take from this analysis having only one image on the double page spread, I want my article to also be personal and for the audience/readers to connect with my artist before even reading the article. I also will take the very larger quote technique, as I thing the readers look at on the double page spread is the image and then second, the quote; It sets the whole of the article and makes the decision for the reader whether the article will be for them or not. Having a hidden attitude appeals to me as although I want the double page spread to have a personal feel, I still want the raw ‘I don’t care’ attitude of Kerrang. 

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